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Salesforce B2C-Solution-Architect (Salesforce Certified B2C Solution Architect) exam is designed to test the knowledge and skills of professionals who are responsible for designing and implementing Salesforce solutions for B2C customers. Salesforce Certified B2C Solution Architect certification validates the expertise of Salesforce architects who have extensive knowledge of B2C commerce, marketing, and customer service.

Salesforce B2C-Solution-Architect Certification Exam is designed for professionals who want to validate their skills and knowledge in designing and implementing customer-centric solutions using Salesforce B2C Commerce Cloud. Salesforce Certified B2C Solution Architect certification exam is ideal for solution architects, developers, and technical architects who want to advance their careers by demonstrating their expertise in Salesforce B2C Commerce Cloud.

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Salesforce B2C-Solution-Architect Certification is designed for professionals who are responsible for designing and implementing solutions for business-to-consumer (B2C) environments using the Salesforce platform. Salesforce Certified B2C Solution Architect certification demonstrates expertise in designing and implementing solutions that enable organizations to deliver personalized and seamless customer experiences across various channels.

Salesforce Certified B2C Solution Architect Sample Questions (Q23-Q28):

NEW QUESTION # 23
A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?
Choose 2 answers

A. Use CRM Analytics to analyze customer engagement history over the last 24 months
B. Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder
C. Use SMS as a channel due to its significantly higher engagement rate as compared to email
D. Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

Answer: B,C

Explanation:
These answers are correct because they are recommendations that can improve the success of the automated re-engagement campaign. Using SMS as a channel can increase the engagement rate as compared to email, as SMS messages have higher open and response rates. Configuring Einstein Recommendations in Marketing Cloud can automate segment generation for Journey Builder, which can help create personalized and relevant messages based on customer data and behavior. Reference: https://www.salesforce.com/products/marketing-cloud/best-practices/sms-marketing-statistics/ https://help.salesforce.com/s/articleView?id=sf.mc_pb_einstein_recommendations.htm&type=5

NEW QUESTION # 24
A company is seeing an increased volume of customers browsing for higher-value items, as well as longer consideration times before customers place orders based on what is in their shopping carts.
What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding items to completing a checkout?
Choose 2 answers

A. Enable customer service agents to enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order.
B. Monitor the cart items and time since it has been active in B2C Commerce and send a reminder and checkout incentive 18 hours after the cart was last modified.
C. When the cart value reaches a certain value, push a chat request to assist the customer with the checkout process.
D. Enable customer service agents to update and complete a cart transaction on behalf of the customer.

Answer: C,D

NEW QUESTION # 25
A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer Data Platform (CDP) could help them solve their problem.
How should a Solution Architect describe the role of CDP in this context7

A. CDP can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.
B. CDP can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.
C. CDP cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands.
D. When CDP is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.

Answer: A

Explanation:
CDP is a feature that allows creating a unified and holistic view of the customer across different systems and channels. CDP can use various identifiers, such as email, phone, or social media, to recognize customers as humans and extend existing records related to that human across connected systems, such as B2C Commerce, Service Cloud, and Marketing Cloud. CDP can also assign a consistent Global Party ID to each human, which can be used as a unique identifier across the systems. References: https://www.salesforceben.com/the-drip/complete-guide-to-customer-data-platforms-and-salesforce-cdp/

NEW QUESTION # 26
A company wants to add Salesforce Order Management to their existing B2C Commerce, Service Cloud, and Sales Cloud integration. Their current sales process lets sales reps build quotes, create orders, and process reduction orders for refunds as part of their sales channel workflow. Their B2C Commerce order objects also include multiple custom attributes that the merchant's current Order Management System uses to allocate orders to the correct distribution center for fulfillment.
When enabling Salesforce Order Management, what potential concerns will the merchant need to work through?

A. Reduction Orders and Order Management change orders conflict if both are enabled in the same Org and require the use of Record Types and Apex Triggers or Validation Rules to avoid conflicts.
B. Custom attributes on B2C Commerce Orders are not natively supported for Salesforce Order Management integrations and require custom Apex development to handle mapping.
C. Salesforce Order Management integrates natively with B2B Commerce when both products reside within the same Org but requires the use of a customizable B2C Commerce cartridge to import data from a B2C Commerce instance.
D. Salesforce Order Management does not allow for fulfillment rules across multiple distribution centers without the use of an AppExchange package or custom Apex triggers.

Answer: C

NEW QUESTION # 27
A company wants to integrate B2C Commerce and Service Cloud with Order Management so that customers who are shopping online can receive support from service agents during returns, exchanges, and payments. The company wants to send order and transaction information to Service Cloud so that agents have the most up-to-date information when providing service to customers.
What capabilities of a B2C Commerce and Service Cloud integration can a service agent benefit from most?

A. Service agents leverage order cancellation but only with custom development.
B. Service agents leverage order line items, shipment, and payment information in Service Cloud.
C. Service agents leverage the entire case history inside of B2C Commerce.
D. Service agents leverage products, catalog, and inventory information directly in Service Cloud.

Answer: B

Explanation:
This answer is correct because it describes the capabilities of a B2C Commerce and Service Cloud integration with Order Management that can benefit service agents most. By sending order and transaction information to Service Cloud, service agents can have a complete view of the customer's order history, status, and payment details, which can help them provide better service during returns, exchanges, and payments. Reference: https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_service_cloud_integration.htm&type=5

NEW QUESTION # 28
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